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Parev fellow Armos, We have been SO impressed by the efforts of Armenians everywhere to Shop Armenian this holiday season. Just scrolling through my Instagram Feed every morning, I have seen so many exciting new Armenian businesses rising up. And what's amazing -- in fact, powerful -- to see is Armenians supporting Armenians. When you do your Christmas shopping this year, we hope you'll choose to SHOP ARMENIAN and support Armenian businesses with ongoing donation efforts to Armenia. Here at The Hye Line, we are proud that 100% of profits from all 26 items in our "Armenians United" Collection go...

Parev fellow Armos, Every year at Christmas, there's one gift that "steals the show". The one that gets talked about all night long…and then again next year, too. This year, The Hye Line's "I'm The Favorite Odar" mug, t-shirt or raglan could be that gift. These items are ideal for the odar in your family -- you know, the person you love who might as well be Armenian. Just imagine the look on their face when they open up the gift that so perfectly describes them. So much better than a same-old scarf or box of chocolates, right? The Hye...

Parev fellow Armos! We all know how much Armenians love their soorj! And that's why when we started The Hye Line, we just knew we needed to create a line of cute Armenian mugs for all those Armenian coffee lovers out there. And with Christmas now just weeks away, they are seriously the perfect gift or stocking stuffer for anyone and everyone on your list! Take our "Love At Its Hyest" mugs -- we've got them for Grandma, Grandpa, Dad, and of course, MOM! How fun and different would that be to give to your your parents or grandparents this...

We've got the answer! Parev fellow Armos! We're back, and today we wanted to help you check off some very important people from your Christmas lists. Yes, we're talking about your Armenian Mom and Grandma! Whether you call her Mom, Mommy or Mayrik -- Grandma, Grandmom or Tatik -- or something else entirely -- these ladies do so much for you year-round, and it's time to show your appreciation! You're sure to become Mayrik and Tatik's favorite by gifting them with the shirt that sums them up best – The Hye Line's LOVE AT ITS HYEST tee. It comes in...

Parev fellow Armos, If you have an Armenian friend or family member who is expecting – or if you're the lucky mom-to-be (CONGRATS!) – we have just the gift for you! Our "Anoushig on Board" T-Shirt! Cute, cozy, and with just the right amount of stretch, this t-shirt is just what any Armenian Mom-to-Be needs to show off her excitement (that's growing just as big as her belly!).For Moms-to-Be who know the gender of their baby, choose from our Anoushig on Board tee in blue… or our Anoushig on Board tee in pink… And for those keeping it a secret...